Social Norms Campaign

Student Wellness and Health Promotion at the University of Delaware wanted to promote protective behaviors around drinking. Introducing RASCAL, a squirrel persona meant to appeal and inform to the younger generation.

Graphic Design: Ivan Avila (Professional Staff), Category: Digital signage

Department: Student Wellbeing in collaboration with Student Life Communications Content and Design team

Evergreen UD branded digital signage

St. Patrick's Day digital signage

Graphic Design: Tori Simons

Die cut sticker for "Rascal" Social Norms Campaign.

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