Pictured on the left are the Student Wellbeing Portfolio icons in their simplest line art form. Each icon represents one of the individual departments in the Student Wellbeing Portfolio. Pictured first is the Center For Counseling & Student Development, second is Student Wellness & Health Promotion, and third is Student Health Services.
These icons were custom-illustrated to match the rounded line art style of icons used across the University of Delaware's web and digital domains.
Examples Of Student Wellbeing Marketing Assets
Student Wellbeing Peer Education Groups
Student Wellbeing is also home to various student peer education groups and communities. The Creative Team's goal is to establish unique iconography for each of these student-facing "brands" cohesively within the overall Student Wellbeing brand inside that of the University's brand as a whole.
The Student Life Creative Team is actively developing a mini branding guide for the Student Wellbeing Portfolio to bring consistency across projects and memorialize the brand components in a referenceable 1-2 page guide. This resource will streamline director approval across departments and ease internal processes by looking at the Student Wellbeing brand more holistically to achieve branding cohesion between the three Student Wellbeing Portfolio departments.
We are also in the process of a major environmental branding and wayfinding project for the Wellbeing Center at Warner Hall and Student Health Services at Laurel Hall.