Objective: Create an attractive and inclusive holiday background for the December newsletter to encourage celebrating the holiday season and advertise The Egg.
Background: Each month, The Egg, a student creative agency supervised by professionals from the division of Student Life, releases a 'freebie' background to celebrate the culture, holidays, and events relevant to each month. These backgrounds are a way to showcase both the Egg Program and our students' talents every month to colleagues and potential student clients. Our team places these passive reminders on digital backgrounds like computer desktops and Zoom to keep the program's design fresh and at the forefront of people's minds.
Problem: Since December is home to many holidays. How can we try to represent them equally? Is there a way we can make our advertising more subtle?
Looking at the sketches beneath the final version, you can see how both ideas came together for the end design.
Final design for December background, provided by The Egg
Early sketch proposal for December background
