The University of Delaware Esports Arena, housed in the Perkins Student Center, is undoubtedly a show-stopping spectacle. Lead by Horizon AVL system and esports integration, the incredibly advanced space, design, technology, audio, visual, lighting, and branding elements took a village to unify and complete the room.
Abby Phillips, Assistant Director for Marketing and Communications for the Student Centers and Program Director for The Egg, developed the Esports Logo below. Utilizing the Universities trademarked Athletics mark to begin pulling the space together under one cohesive new Esports Brand. This space was an exciting opportunity to use her multimedia and interaction design background to combine marketing and branding know-how and apply it to 3D objects and an environment.
She designed the Delaware Esports illuminated sign (pictured below) and the esports team feature wall showcasing the program's four competition esports teams, Rocket League, Hearthstone, League of Legends, and Overwatch. She also further applied that same branding and style throughout with digital signage, projection-mapped hexagons, esports scoreboard base, team jerseys, and even more subtle elements such as the embroidered esports competition chairs.