The first annual Change Makers event hosted by the Student Center's Blue Hen Leadership Program on March 1, 2020, was a campus-wide and regional leadership conference intended to inspire attendees to create their purpose around solving a problem or identifying a cause that they could connect with to create positive change. The day was focused around three keynote speakers Toshia Shaw, Nyle Dimarco, and Bryan Terrell Clark, all of whom pushed through diversity and challenges to create a positive impact in the society around them. Each of the speakers discussed their lives and the obstacles they overcame to get to the place they are all at today. It was a day focused on teaching people how to grow as inspiring leaders starting by using their own ambitions to make the changes they want to see in the world.
In need of brand identity and marketing assets, The Egg creative agency quickly got to work on developing a brand logo, website, sponsor banner, t-shirts, posters, save-the-dates, flyers, event program and day-of signage, digital signage, video presentation loop, and so much more to help pull the event together with visual identity and marketing, as well as documenting the event.