Mastery Project/Search Engine Optimization
Made by Jess Abrevaya
Search engine optimization (SEO) improves site visibility in search results. In doing so, SEO drives traffic to the website, raises the school’s awareness by getting UD’s name in the search results, utilizes keyword research, and requires time and effort.
To complete this project, I started with knowledge from a marketing course at UD and then built off of that. I also applied what I learned at my time with the Egg to delve deeper into the technical side of SEO when it comes to accessibility, user friendliness, and HTML. I also credit Google’s Guide to SEO which is linked on the presentation.

The goal of this project was to research best practices for SEO, develop SEO guidelines for the UX/web team that are applicable to our work, and research and compare SEO tools and software for consideration.

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